BIRMINGHAM, Ala. — Mossy Oak, the Official Camo Pattern of B.A.S.S., has signed on as the title sponsor of the organization’s fast-growing high school bass fishing program, B.A.S.S. announced today.
The popular high school fishing series is now known as the Mossy Oak Fishing Bassmaster High School Series presented by DICK’S Sporting Goods.
“At Mossy Oak, it is of the utmost importance to pass on our outdoors traditions of fishing, hunting and taking care of the land,” said Ben Maki, Senior Vice President and Chief Marketing Officer of Mossy Oak. “B.A.S.S. offers so many opportunities for young people to compete in the sport they love. We really wanted to get behind their efforts of supporting future anglers and outdoors enthusiasts. We’re honored to play a role in such a tremendous program.”
Mossy Oak launched its new Elements fishing lifestyle pattern during the annual ICAST fishing tackle trade show in Orlando last summer, when it also became the Official Pattern of B.A.S.S. TheMossy Oaks Elements Agua
B.A.S.S. Edition Pattern features the B.A.S.S. logo embedded in the camo design.
“We are excited to partner with Mossy Oak to help introduce this attractive camo pattern for anglers,” said Bruce Akin, B.A.S.S. CEO, “and now we’re especially proud to see the company investing in the next generation of anglers — the Bassmaster High School competitors.
“These young anglers are passionate about our sport, and they are sure to embrace the fishing lifestyle that Mossy Oak Elements patterns represent.”
In addition to the high school title sponsorship, Mossy Oak also has become a supporting sponsor of the Carhartt Bassmaster College Series, and it is the presenting sponsor of the Bassmaster Elite at Upper Chesapeake Bay, Maryland.
For more information on these programs and tournaments, visit www.bassmaster.com
. To learn more about Mossy Oak or to enjoy free, timely and entertaining outdoors content, visitwww.mossyoak.com
About Haas Outdoors Inc.
Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak
, Mossy Oak Productions
, Nativ Nurseries
, Nativ Living
, GameKeepers Kennels
and Mossy Oak Properties
. Mossy Oak is the official camouflage of the National Wild Turkey Federation
, Quality Deer Management Association
and Mack’s Prairie Wings
and the official pattern of B.A.S.S.
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B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), radio show (Bassmaster Radio), website (Bassmaster.com), television show (The Bassmasters on ESPN2), social media programs and events. For 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Academy Sports + Outdoors B.A.S.S. Nation presented by Magellan Outdoors, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by DICK’S Sporting Goods, Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by DICK’S Sporting Goods.